CAIRO, Feb 24 (MENA) - Prime Minister Moustafa Madbouli inspected a number of pavilions of the third edition of the "Sports Expo 2025" exhibition and conference, that is held under the sponsorship of the president of the republic.

Madbouli was accompanied during his tour by Youth and Sports Minister Ashraf Sobhi and a number of ministers and ambassadors and Cairo governor along with senior state officials.

The prime minister inspected the pavilion of Al Ahly Club and the pavilion of the Egyptian company for the manufacture of sports supplies and equipment "CAPTEX."

Sobhi stressed the establishment of the company's factory is part of maximizing the role of the Egyptian sports in boosting the Egyptian economy.

The factory is seeing a quantum leap in the volume of its investments, he said.

Madbouli had inaugurated Monday the "Sports Expo 2025" that will last until February 26 with wide participation from major clubs, sports federations, and companies specialized in sports technology and sports investment.

The three-day exhibition aims to bring about a fundamental transformation in the sports scene by integrating technology with innovation.

"Sports Expo" is based on three main axes that aim to promote the role of sports as an economic and development tool.

The first axis is "Sports and Technology", that focuses on showcasing the latest digital solutions and trends in sports performance analysis, artificial intelligence in training and virtual reality, with a view to enhancing fan experience and advanced live broadcasting trends.

The second axis is “Sports Investment” and focuses on financing and sports sponsorship opportunities and and ways to help clubs transform into sustainable economic entities, through smart partnerships and sponsorships.

The third axis is “Enhancing Fan Participation” that focuses on the latest sports marketing strategies and the role of digital analytics and social media in increasing fan engagement. (MENA)
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